Why Enterprises Are Investing in XR Now More Than Ever?
Extended Reality (XR)—an umbrella term encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR)—has moved beyond experimentation and novelty. Today, it stands at the center of enterprise transformation strategies. From workforce training and product visualization to remote collaboration and customer engagement, enterprises across industries are accelerating investments in XR like never before. So, what’s driving this shift? The answer lies at the intersection of business necessity, technological maturity, and a changing workforce. 1. From “Nice-to-Have” to Business-Critical A few years ago, XR was often viewed as a futuristic add-on—impressive, but optional. That perception has changed dramatically. Enterprises are now under pressure to: Upskill large, distributed workforces faster Reduce operational risks and errors Shorten product development and decision cycles Deliver consistent training and onboarding at scale XR addresses these challen...